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ABB and Baldor Now Have a Single Sales Force for Industrial Motors and Drives

New Berlin, Wisconsin, Oct 17, 2011 - ABB and Baldor announced today a single U.S. sales force to sell and support the complete line of ABB and Baldor low- and medium-voltage industrial drives and industrial electric motors.

ABB and Baldor Electric Company, a member of the ABB group, believe industrial customers will see many benefits from this transition:

  • A single point of contact for ABB and Baldor industrial motors, drives and generators
  • 24-hour local sales and service
  • Broadest range of industrial drives and motors in the marketplace from one source
  • Full line of products for energy-efficient motor-driven systems

Aaron Aleithe, Vice President and General Manager Low Voltage Drives for ABB US, commented, “We are proud to provide our customers with the highest-quality drives in the industrial marketplace. By selling them through the same sales force as Baldor industrial electric motors, we also can provide them with the high level of customer service they expect. We believe this transition will make buying industrial motors and drives easier for our customers.”

“Customers have long understood the value that comes from using a premium-efficient motor,” said Ron Tucker, CEO and President of Baldor. “By pairing a Baldor premium-efficient motor with an ABB industrial drive, customers have the opportunity to further decrease their energy consumption significantly. ABB and Baldor both have a long history of manufacturing industrial electric motors and drives. Together, we believe we can take better care of our industrial customers than anyone else.”

ABB (www.abb.com) is a leader in power and automation technologies that enable utility and industrial customers to improve performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 130,000 people.

Baldor Electric Company is a marketer, designer and manufacturer of industrial electric motors, mechanical power transmission products, drive and generators and is based in Fort Smith, Arkansas. Baldor is a member of the ABB Group.

For more information contact:
Ken Graber, 262-780-3873
Tracy Long, 479-648-5769