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Value Formula

Baldor's Value Formula was created more than 25 years ago to simply illustrate the equal importance of four factors that shape our customers' perception of value. Quality and Service are factors we strive to increase in order to improve perceived Value. Cost and Time are factors we strive to reduce, also improving perceived value.

Value(perceived) 
Click on a letter to see an explanation Quality(perceived) x Service(perceived)
Cost 
Click on a letter to see an explanation x 
Click on a letter to see an explanation Time 
Click on a letter to see an explanation




A Baldor technician uses an optical comparator to test a motor lamination.
Baldor invests in the latest technology to ensure the highest level of quality in all our products. Here, a Baldor technician uses an optical comparator to test a motor lamination to an accuracy of 1/1000th of an inch.

Quality
At Baldor, we use many internal measurements for "quality." However, we are referring here to quality as perceived by our customers. That's why we spend thousands of hours every year talking to our customers, in person, to see how we measure up. There is no perfect score, of course, but based on their feedback, we believe we're headed in the right direction.


Baldor leads the industry in delivering fast, accurate information to our customers.
Baldor leads the industry in delivering fast, accurate information to our customers through our CD-ROM and Web site.

Service
We believe that "service" goes beyond responding to customer requests, by exceeding expectations and offering answers and solutions before they're needed. This includes availability of timely and accurate information. But Service also involves trust. Customers must believe in Baldor products. It gets down to reputation, something every Baldor employee values highly and takes very seriously.


Baldor's Super-E motors are some of the most efficient-running motors in the industry.
Baldor's Super-E motors are some of the most efficient-running motors in the industry. Every Super-E is balanced to half of the NEMA allowable vibration levels.

Cost
We understand that the true "cost" of a product goes far beyond its purchase price. An energy-efficient motor saves money in the user's electricity costs, providing long-term savings that pay back the initial investment many times over. Baldor has been designing, manufacturing and marketing energy-efficient motors since 1920.


Baldor products are available 24 hours a day, every day of the year, from 39 district offices in North America.
Baldor products are available 24 hours a day, every day of the year, from 39 district offices in North America.

Time
Time is a variable that plays an increasingly vital role in our customers' businesses. Quality, service and cost mean little if our customers can't get our products or information when they need them. Our unique FLEX FLOW™ manufacturing process allows us to produce a wide variety of stock and custom motors and mechanical power transmission products in the industry's shortest lead times. On-line stock availability, order status and shipping information keep Baldor customers informed up to the minute through VIP, our online and mobile customer tool.