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Why We're Different

Baldor has been in business for over 90 years. Over this long period, we have built a culture that is truly unique and special. We are proud of our culture and we are proud of the way we do things. By working together, we can take care of our customers better than anyone else in our business and ensure a successful future for Baldor. We use our Mission Statement and Value Statement below to guide us in this endeavor.
Baldor - To Be the Best

Our Mission Statement

Our mission is to be the best (as determined by our customers)

marketers, designers and manufacturers of industrial electric motors,

drives and mechanical power transmission products 


Taking care of our customers safely

Our Value Formula

Many years ago customers told us there are four areas (quality, service, cost and time) that contribute equally to their perception of Value. Value is the worth a customer puts on a product or service we offer, and it's what he's willing to pay for. It's a formula each employee is trained on, and it's incorporated into everything we do.

Baldor Value Formula
Baldor - To Be the Best
We want to increase Quality and Service in order to raise perceived Value in the customers' mind. Customers perceive quality based on products that meet or exceed specific requirements. Perceived service is about how well we take care of customers - our availability, our accuracy and our responsiveness.
We want to decrease Cost and Time in order to also raise the perceived Value. The true cost of a product goes far beyond its purchase price. Total cost of ownership is measurable and includes not only the purchase price but also operational, downtime and repair costs over the life of the product. Time is also measurable. It's important to always have a sense of urgency when dealing with a customer whether manufacturing a product, making a shipment, returning a call or delivering information.

Find Us on Glassdoor

Find Baldor on Glassdoor